Professional Sand Sculpture
The wood layers are then taken
off and the sand within carved, starting from the top, down.
The sand that is carved off the main "pound-up" can be re-packed into
other forms to maximize the amount of sculpture out of every tonnage.
Irving Mall and Texas Stadium celebrate their 25th Anniversary.
To protect the floor, we lay down visqueen/plastic sheeting with plywood on top.
The forms removed and the blocks sculpted.. here's the finished project.
Guests to the mall were invited to "tour" through the sculpture and encouraged to donate to the Habitat For Humanity in the football at the entrance. Notice the TV stands placed in the sculpture. They played a loop tape describing Habitat For Humanitie's concept.1. They wanted to raise money for Dallas Habitat For Humanity.....
More than $30,000 was raised in a 4 month period.
2. They wanted to increase foot traffic.....
A 200% increase in mall traffic was reported
over the period
and the Mall Merchant's Association was thrilled with "a dramatic increase
in sales" by the viewers.
3. They wanted to generate media attention for the mall.....
Not only was the performance art of crafting the sculpture covered by all the major and many local TV networks... but it was featured many times in the district papers (including being picked up by the AP wire.)
A noteworthy addition to the mall's coverage was the incredible media attention they received for donating the 150 tons of sand to become the foundation of the house the Habitat For Humanity would build with the money raised..
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